COURSE OUTLINE

All training is done in person by recognized industry expert, Slava Apel. Amazing101 features state of the art training facilities at our centrally located office, and is wheelchair accessible. Attendees will be evaluated by Slava Apel at the conclusion of the course.

Sales Training
These courses are designed to help you improve your customer acquisition processes.

Technology Training
The following courses deliver in-depth knowledge of valuable online technologies that every business should utilize.

Sales Technology Training
Modals: 4

You will learn tools that enable you to be more functional in the digital world. Training focuses on leveraging technical excellence in deploying customer focused portals. Company employees will be able to offer from prototype sites to fully functional campaigns. Students will be able to create a strategy for building their network, use platforms to research and engage with prospects, and use trigger events for timely outreach. The course teaches salespeople how to target, land, and expand new accounts using technology.

AUTOMATION 80%
KNOWLEDGE 80%
ROI 90%
COST 30%

The course covers software training of:

  1. WordPress
  • Hosting selection: Dedicated, VPS, Shared
  • Deployment
  • Business Website Blueprint
  • Themes
  • Pages and posts
  • Settings
  • Essential Plugins
  • WooCommerce Quick Start
  • SEO
  • Security
  • How to Optimize WordPress Performance
  • Backup best practices
  1. Analytics

Learn the features of Google Analytics including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking. Learn about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.

  • Installing
  • Using
  • Measuring
  • Goals and triggers
  • Funnels
  • Maximize Performance With Collected Data
  1. Email marketing software
  • Usage: Constant Contact, MailChimp, Infusionsoft and others
  • Measurement:
    Open rate. …
    Click-through rate (CTR) …
    Conversion rate. …
    Bounce rate. …
    Number of unsubscribes. …
    List growth rate. …
    Spam complaints. …
    Forwarding rate/email sharing
  • Setting up campaigns
  1. Sales and CRM tools
  • Hootsuite
  • Zoho
  • Basecamp
  • vTiger
  1. Test Project Creation, testing of results

Web Publishing
Modals: 2

Introduction to social media and building brand communities.

AUTOMATION 71%
KNOWLEDGE 48%
ROI 82%
COST 10%

The Web Publishing course teaches you the fundamentals of web page authoring and design through reading materials, interactive quizzes, exercises, and assignments. In total, the course contains over 500 pages of instruction with many interactive questions and exercises. In this course, you will learn by doing. During the course, you will have the opportunity to work on several websites that will give you the chance to develop your web page authoring skills.

This course covers everything you need to get started in web page authoring, including both HTML5 and CSS. In the first half of the course, you will learn how to create web pages using HTML5. Once you have learned how to create web pages, you will then move on to the second part of the course where you learn how to style your web pages using Cascading Style Sheets. You’ll learn about the latest technologies, such as responsive design, HTML5, and CSS3.

The course provides you with the training to understand the process of authoring web pages using HTML5 and CSS. The course is ideal for anyone interested in acquiring skills in the latest web technologies.

Marketing
Modals: 3

Learn the 10 most effective marketing tools used by professionals.

AUTOMATION 50%
KNOWLEDGE 10%
ROI 100%
COST 50%

10 most effective channels

  • PPC
  • Local
  • SEO
  • Social
  • Email
  • Retargeting
  • Video
  • Viral
  • Networks
  • Joint Ventures

Web To Print
Modals: 2

Learn the process on deciding on web to print software. Should you build it, lease it, buy it or get it for free? Learn what type of systems are needed to automate your business.

AUTOMATION 99%
KNOWLEDGE 20%
ROI 82%
COST 10%
  • Increase Order Accuracy
  • Decrease Excess Inventory
  • Cut Down on the Cost of Materials and Rush Fees
  • Take Advantage of Flexibility
  • Customize Your Platform
  • Utilize a One-Stop Shop

Publishing and Marketing
Modals: 2

Book community is marketing e-content in an ever-changing market environment. Mobile is growing in importance for all sectors though does not yet seem to be a high priority for most book publishers in all probability because of lack of resources to explore.

A course for magazine and book publishers that helps generate content, foster author success and help proactive reader engagement that focuses on going to where the readers are. Training on best practices amongst book publishers in promoting and marketing their digital content with the focus on ebooks.

AUTOMATION 25%
KNOWLEDGE 77%
ROI 80%
COST 70%
  • Sales/Distribution Channels
  • eContent
  • Digital Rights
  • Subscription Services
  • E-content Pricing
  • Digital Content Marketing
  • Websites/Blogs
  • Author Involvement
  • Using data to help focus on what is working
  • Generating revenue in a pervasive online culture of ‘free’

SEO
Modals: 2

  • Keyword research
  • Content Linking strategies
  • Metadata
  • Authority
  • Local SEO
AUTOMATION 23%
KNOWLEDGE 68%
ROI 75%
COST 25%

Lead Generation
Modals: 2

Start a lead generation program at your organization and start converting prospects into loyal customers.

Join marketing expert Slava Apel as he walks through the essentials of creating a solid lead-gen pipeline that will support your business for years to come. Learn how to evaluate and set business goals and KPIs, and create content to entice your target audiences.

AUTOMATION 90%
KNOWLEDGE 90%
ROI 99%
COST 90%

Then find out how to leverage landing pages, social media, and keywords to convert those prospects into leads, and staging the purchase process just right, to transform those leads into customers.

  • Setting goals
  • Publishing engaging content
  • Creating compelling offers and calls to action
  • Optimizing landing pages
  • Developing databases
  • Transforming leads into customers
  • Making the purchase process clear and simple
  • Monitoring social channels
  • Measuring results

Click Through Rate Optimisation
Modals: 2

CRO is the most important factor in getting your website launched. Click Through Rate Optimization helps you convert more customers into leads and sales. Discover heat-maps, click streams and bounce rates that would impact your site’s performance.

AUTOMATION 20%
KNOWLEDGE 90%
ROI 99%
COST 90%
  • Understanding the two levers of website revenue
  • Debunking CRO myths
  • Identifying goals and mistakes
  • Leveraging user testing and A/B testing
  • Prioritizing pages for optimization
  • Testing your value proposition
  • Comparing testing tools
  • Measuring results

Advertising
Modals: 2

Learn effective methods of advertising through popular mediums and find what is most effective based on your product type or service.

AUTOMATION 20%
KNOWLEDGE 48%
ROI 60%
COST 33%

This course covers a general overview of advertising and marketing communications, its role in business, advertising-marketing relationships, strategic planning, creative aspects, media choices, and integration of all elements.

  • Advertising and Marketing Communications Today
  • Marketing Communications Planning
  • Creating the Message
  • Communicating the Message: Planning Message Placement
  • Communicating the Message: Integrated Media Choices

Content Management System (CMS)
Modals: 2

  • WordPress set up
  • WordPress themes
  • Blogging with WordPress
  • SEO with WordPress
  • Linking to products with WordPress
AUTOMATION 71%
KNOWLEDGE 48%
ROI 82%
COST 10%

Content management systems (CMSs) come with many benefits, such as allowing non-technical users to change the design easily without reliance on developers. Additionally, CMSs are a current technology, meaning many are responsive, mobile-friendly, optimized for search engines, and up-to-date. So, how do you choose the right one for your needs?

This course compares different hosted CMS services available today. A CMS design process is discussed to illustrate how to handle unique challenges that can occur depending on the selection you make. Tips both specific to hosted CMSs and for design in general are presented. These tips range from picking the right template and optimizing the images you choose, to choosing compelling imagery.

Affiliate Marketing
Modals: 2

Learn how to find Super Affiliates for your business. Learn how to attract resellers and where you can recruit the best of them for your products or services.

AUTOMATION 90%
KNOWLEDGE 80%
ROI 50%
COST 10%
With this STEP BY STEP course, you’re going to learn what Affiliate Marketing is and how to build a business, make money and develop a plan for growth with the Affiliate Marketing. More precisely, you’re going to learn how to build a strong Business Plan, an effective Market Research, join HIGH ranking affiliate programs, install an Email Marketing integration, drive Big and Targeted Traffic to your website, and many more.

Migration to Cloud and Cloud Computing
Modals: 2

From the author of “Cloud Production” learn how to automate your business using every day tools that are available online. Add visibility from one department to another and add self service capabilities for your customers. De-Risk your company by implementing cloud technologies.

AUTOMATION 80%
KNOWLEDGE 20%
ROI 90%
COST 39%
  • Know different cloud service models, including IaaS, PaaS and SaaS.
  • Appreciate financial, technological and organizational challenges facing different end users when evaluating their cloud strategies.
  • Assess economic, financial and technological implications when selecting cloud service for your own organization.
  • Ensure the privacy, compliance and legal protection of proposed cloud solutions.

Marketing for Non-Profits
Modals: 2

Marketing may be an unfamiliar concept for many nonprofit organizations but it’s important that nonprofits realize that marketing is more than the old-fashioned notion of making a sale or securing a donation.  We cover the free and paid way to get your message out for product, cause and donations.

AUTOMATION 71%
KNOWLEDGE 48%
ROI 82%
COST 12%
  • An introduction to marketing in the non-profit sector – developments and challenges
  • Developing a marketing orientation, unique to non-profits
  • Strategic marketing planning for non-profits: value proposition, branding, segmentation, targeting, positioning, competitive advantage
  • Designing the marketing mix
  • Developing resources, managing costs and budgets and managing the regulatory environment
  • Organizing for implementation in specific non-profit environments: e.g. arts, education, health, charities
  • Evaluation, monitoring and control for marketing initiatives

Directory Sites
Modals: 2

Introduction to launch of directory sites for increase of visibility and community building. Learn how to create profit centers with auto generated content and automated marketing.

AUTOMATION 80%
KNOWLEDGE 10%
ROI 56%
COST 10%
  • Report building
  • Email set up
  • Geocoding
  • Messages , link checking
  • Sitemap submissions
  • Analytics and statistics calculations
  • Content status updates

eCommerce
Modals: 2

eCommerce has become an essential way to do business.  Your customers have specific expectations. The course covers price selection, brand selection, competitive analysis, funnels, targeting, life time value of customers, shopping cart selection and proper go to market strategies.

AUTOMATION 75%
KNOWLEDGE 90%
ROI 99%
COST 20%
  • Conversion Rates
  • Analytics
  • Squeeze pages
  • Landing Pages
  • Product Choosing
  • Product Pricing
  • Shipping Strategies
  • LTV
  • CRO

Research Documentation Processes
Modals: 2

How to keep company documentation to global standards. Learn how to create a process that would streamline future developments.

AUTOMATION 5%
KNOWLEDGE 20%
ROI 30%
COST 10%
  • Create a scope statement
  • Craft an applicability matrix
  • Explain the product or service lines impacted
  • Include the roles involved in the process
  • Document process management system procedures
  • Establish an exception management process
  • Include a decision matrix

Keyword Research
Modals: 2

Very few companies understand how to do really effective keyword research. Being able to go from potential target keyword all the way through the funnel to actual profit (considering cost to rank) is an essential skill for today’s businesses. Learn automated and manual tools, learn competitive research and learn how to chose the most profitable keywords to concentrate on.

AUTOMATION 50%
KNOWLEDGE 90%
ROI 99%
COST 78%
  • The nuances between finding keywords for new versus old websites.
  • Expanding your list to find new keywords.
  • Mining techniques for gathering bulk competitive data.
  • A detailed process for prioritizing your keywords into short-term and long-term lists.
  • Assessing your potential to rank for a particular term.
  • Inferring search intent to mirror your conversion funnel.
  • How to identify new keyword opportunities and fit them into your priority lists.
  • Buying intent versus research keywords

Domain Strategies
Modals: 2

How to turn $20 domain investment into $200 in 10 days.

We teach direct type in keyword research, Auctions, value domains, domain history and 20 other measurement tools to source and value buy domain names.

AUTOMATION 90%
KNOWLEDGE 90%
ROI 99%
COST 5%
  • Geo Positioning
  • Direct type-in
  • Keyword research
  • Auctions
  • Drops
  • Pre-registrations
  • Sun-rises

Social Media – Part I
Modals: 2

  • Marketing Basics
  • Brand Communities
  • Social Media
AUTOMATION 75%
KNOWLEDGE 90%
ROI 99%
COST 20%
  • Introduction To Social Media
  • Differentiation between advertising and marketing
  • Understanding Social Media Platform cultures
  • Creation of “cause”
  • Viral effects
  • Hasthags #

Wide Format Training
Modals: 2

Learn about the many applications of wide format graphics. In this course, we cover most of the basics concepts of Practical Working Digital Colour Theory & Basics of Wide Format Digital Printing Workflow for the entry level production staff. We delve into the various printing processes on wide format printers much deeper and start to involve the software RIP workflow solutions available and how all these interact together.

AUTOMATION 10%
KNOWLEDGE 20%
ROI 70%
COST 20%
We will walk you through the many applications of wide format graphics. Learn about Backlit Displays, Banners, Bond and Coated Paper, Canvas Prints and Reproductions, GIS Maps and Graphic Overlays, Gloss and Satin Photo Papers, Line Drawings and Blueprints, Mounted Graphics, Photographic Prints and Posters, Point of Purchase, Trade Show, Exhibit Graphics, Backlit Displays, Posters and Photographic Prints, Retail and Exhibit Graphics, Retail Signs and Banners, Renderings, Vehicle Graphics, Wallcoverings and Canvas Prints.

Social Media – Part II
Modals: 2

  • Using Social Media for Business
  • Automation in Social Media
  • Deep dive into cultures of each platform
  • Case scenario for Social Media successes
  • Branding of your products and business
  • Chat Robots
  • RSS Feeds
AUTOMATION 75%
KNOWLEDGE 43%
ROI 99%
COST 12%
  • Optimizing Your Social Media Profiles
  • Social Media Strategy
  • Growing Your Influencer Community
  • Drip and Content Marketing Practices
  • Advertising  Platform Fundamentals
  • Product Placement
  • Campfire Strategies
  • LTV
  • Click Bait

Production Automation
Modals: 2

  • Streamlining order flow
  • Proofing
  • Estimating
  • Client self service
  • Shipping
  • Customer service bottlenecks
AUTOMATION 10%
KNOWLEDGE 20%
ROI 70%
COST 20%
  • Learn Administration of orders
  • Learn setting up of Products
  • Learn usage of QR codes, Adobe, Coupons, Local Shipping
  • Learn Marketing tools and pre-sale information
  • Learn how to look up orders and customers
  • Learn Template Creation
  • Learn how to download Stock Photos

Print Sales Management
Modals: 12

You’ll learn how to capture Three Levels of Value from both old and new customers, protecting the value of what they’re buying from you now, increasing the value of what they could be buying from you, and leveraging the value of influence (testimonials and referrals).

AUTOMATION 80%
KNOWLEDGE 80%
ROI 90%
COST 90%
  • Opening doors for B2B prospecting: what do new clients want to hear?
  • Growing Customer share of wallet: Service skills that grow sales.
  • Differentiating Minnows from Whales: Recognizing opportunity value.
  • The Value of a Lifetime (LTV): How to measure service to dollars growth.
  • Repeat customers: Automation encouragement. The ATM goal.
  • Value Proposition: The final product is not the goal. It’s how you solve their problem.
  • Decision Makers: It takes 6 people in the company to decide.
  • Maximized Customers: Convenience verses Price verses Service.
  • Prospecting: Techniques that form a process to generate interest.
  • The Pitch. A conversation where you listen.
  • Presentation Strategy: Relevancy, Effectiveness and clear Messaging.
  • Using Digital Tools for Maximum Results: CRM, Workflow.

Online Ordering Portals
Modals: 2

  • Deep linking
  • Search boxes
  • iFrames
  • Embeds
AUTOMATION 10%
KNOWLEDGE 20%
ROI 70%
COST 20%

Linking for SEO success and better customer Click Through Rate optimization:

  • To specific product
  • To specific category
  • To specific image
  • To search term
  • To reorder pages
  • To product more info
  • To price pages
  • To a banner
  • Pop up
  • URL forwarding
  • To favourites
  • To upload function
  • To most recent uploads
  • To home page

B2B Marketing
Modals: 10

  • Targeting B2B Buyers
  • Get through to senior decision makers through proven B2B best practices
  • Automatically build a database full of 1000s of potential buyers
  • Pre-qualify buyers using funnels
  • Create a nurture campaign that demands the attention of buyers
  • Create trust that stands separates you from the competition
  • Create a landing pages that captures the attention of buyers that results in executives reaching out to you
  • Creating of campaigns that market and host a webinar with 100s of attendees
  • Create engaging content that produces immediate and long term results
  • Write and automate winning emails
  • Understand Buyers Personas: How to have an intimate understanding of who you’re selling to
AUTOMATION 80%
KNOWLEDGE 80%
ROI 90%
COST 90%

Business-to-business (B2B) marketing focuses on building relationships between companies and their corporate partners and customers. The end goal is to improve a business’ bottom line through reputation and information.

This kind of goal is common, but B2B marketing is unique in that the transaction is usually higher, the sales cycle is longer, and reaching the decision maker is more challenging. This creates a need for constant, multi-channel marketing campaigns that establish credibility, build trust, and enhance relationships over a long period of time.

Cyber Security
Modals: 2

The program centers around five easy steps.

  • Identify – the cybersecurity risks to your organization
  • Protect – create a cybersecurity plan to protect your business and customers
  • Detect – key threats
  • Respond – to a cyber-attack, notify the appropriate authorities
  • Recover – is the final step in making your business more cybersecure
AUTOMATION 85%
KNOWLEDGE 90%
ROI 100%
COST 5%

According to the 2017 State of Small & Medium Business (SMB) Cybersecurity report companies with 1,000 or fewer employees found that, the number one greatest cyber threat to a business is their own employees. That the root cause of data breaches were negligent employees or contractors (54%), third party mistakes (43%), error in system or operating process (34%), external (hacker) attacks (33%) with the remainder being either unknown causes or malicious insider behavior.

61% of SMB respondents stated they have experienced a data breach within the past 12 months and that most prevalent attacks were web-based attacks and phishing /social engineering attacks. 52% of respondents say their companies experienced a ransomware attack and 53% had experienced multiple ransomware attacks during the past 12 months.

Bitrix24 Fundamentals
Cost:​ $ 2,495.00 plus HST

Training Outcomes:​

Training participant will become familiar with the key features of the cloud based Bitrix24 program.   By the end of the training they will learn how to 

• Create tasks, schedule meetings, upload files, start and participate in discussions from the home page of Bitrix24
• Manage tasks (create subtasks, link tasks, set task reminders, automate repetitive tasks, monitor progress and results)
• Collaborate on projects and participate in work groups (create projects, invite colleagues, invite external stakeholders)
• Arrange meetings and briefings invite participants, create agenda, keep records, assign tasks
• Working with contacts, quotes and invoices
• Create Landing pages (Website24 builder)
• Communicate using multiple channels (emails, msgs, text, chat, phone, videoconferencing & social accounts) from the activity stream interface 
AUTOMATION 85%
KNOWLEDGE 90%
ROI 100%
COST 5%

My Workspace

  • Activity Stream
  • Tasks
  • Calendar
  • Files 
  • Photos
  • Conversations

Activity Stream 

  • Unified, interactive update feed
    • Send messages 
    • Create and post files 
    • Schedule events
    • Receive immediate feedback
  • Smart Search and Filters for Activity Stream

Tasks

  • Introduction to task management
  • Basic task & interface
  • Managing subtasks and task dates
  • Working with task
  • Task Template and Recurring tasks
  • Searching tasks (Task Filters & Smart Search)
  • Task List view, Kaban view, Gantt view, Task Deadline view
  • Task automation – planner view
  • Export Tasks
  • Task Reporting

Projects Workgroups

Bitrix24 Drive

Calendars

  • personal calendars
  • workgroup calendars
  • company calendars

CRM 

  • CRM concepts
  • Understanding the basic structure of Bitrix CRM
  • Contacts & Companies
  • Working with Quotes
  • Working with Deals
  • Working with Invoices

Chats

Web Messenger

TUITION

This 25-hour+ course is offered over 4 days. Subsidies may be available. Rates may differ depending on location and number of attendees. For more information on tuition rates, please contact us.

What do I get with group training?

A Textbook

(my binder of 1000 slides) for $500

Course textbook, binder of 1000 slides that you will receive with Group Training by Amazing101

A Manual

( poster / infographic )

Course manual in a form of a poster / infographic that you will receive with Group Training by Amazing101

A fillable business planning Kit

( a fill in goals based document )

A fillable business planning kit that you will receive with Group Training by Amazing101